According to recent statistics, e-retail sales may likely grow to $5.4 trillion next year. That is because of the booming 2.14 billion online shoppers worldwide. Moreover, it is also worth noting that 61% of online retail traffic comes from shoppers using mobile phones.
As more and more people shop online, there are a lot of opportunities for new business owners to jump on the bandwagon and start selling their products through an e-commerce website. However, it can be hard to know where to start or what pitfalls you might encounter with the many options out there.
E-commerce is a competitive industry. Competition drives innovation, and it can be challenging to keep up with all of the latest trends. However, that does not mean you should give up if you are having trouble competing. This post will go over some common e-commerce mistakes that many merchants make and avoid them.
Top Common Mistakes in E-commerce to Avoid
E-commerce can be a complicated process, but it is possible to avoid common mistakes with the proper knowledge. This blog post will talk about some of the most common e-commerce mistakes and how you can prevent them.
Mistake #1 - Not Having Enough Product Descriptions
It may seem like an obvious mistake, but many businesses do not provide enough information on their product pages. Skip this step at your own risk! Your customers need all the details before making a purchase decision to know what they are getting into.
You should never assume that your customer knows everything there is to know about your product just because you do. If you are unsure how much detail you should include in each description, it is good to research similar products in your industry and see how they are doing it.
Mistake #2 - Not Optimizing for Mobile
In today’s world, mobile devices have become more important than ever before. More people search the internet from their phones every day than any other device. In fact, in many countries, people use it more than they do a computer.
You should ensure that your site is mobile-optimized to meet the needs of your potential customers.
Mistake #3 - Not Converting More Customers from Offline Sources
Most e-commerce stores started as a brick and mortar stores or online stores. The next step for many is to start selling their product in other stores like Walmart, Target, etc. However, these offline sales can be challenging to manage if you do not know what you are doing.
Before diving into the world of retailing your products on Amazon and eBay (to name a few), it is essential to know how to manage your inventory.
Mistake #4 - Not Using the Right Payment Processor
Different payment processors have various features and fees, so choosing what works best for you is essential. Some popular options include PayPal, Stripe, Squarespace, etc. Another thing that is good to keep in mind when choosing a processor is how easy it will be integrated into your site or app.
You should continuously optimize for ease of use since many users will not purchase from a site that is too complicated to get around.
Mistake #5 - Not Optimizing Your Site For The Customer Experience
There are more e-commerce stores in today’s world than ever before, and it is increasingly becoming challenging to be noticed in this crowded space. That is why it is so important to optimize your site for the customer experience.
When trying to improve this, you should always start by asking customers what they want from your website and then try to accommodate them as much as possible.
Mistake #6 - Not Understanding Your Customers
Even though e-commerce stores are mostly automated, it is still essential to understand your customers. You should always try to learn more about them and their needs to meet those needs better. It is especially true in today’s world, where customer experience reigns supreme.
If you are unsure how to do this, there are surveys and exit-intent popups to help you get the information you need.
Mistake #7 - Not Having a Great Product
A great product is one of the most important factors when it comes to e-commerce. If it is not good, then nothing else matters. It is also crucial that you have more than just one product to make sure customers always return and purchase from you again in the future.
A great way to do this is by giving your customers the option to subscribe and save on their favorite products.
Mistake #8 - Not Using Advertising Effectively
Advertising is crucial for many e-commerce businesses because it is how they get new traffic to their website. Unfortunately, not all ads are created equal. You should always test out different ad networks to find out what works best for your site.
It is especially true on social media, where you will likely need to try several different networks before finding one that’s right for you.
Conclusion
When it comes to e-commerce, you can avoid the pitfalls you might encounter. However, many businesses still make these mistakes and end up losing money. If you want to increase your conversion rates and generate more revenue for your business, book a call on my calendly: https://calendly.com/jayant-eproxim/linkedin.
