Did you know that more than one-third of American small businesses do not have their website? A website is an essential part of an e-commerce strategy because it is a great way to grow a brand, gain insights, acquire customers, and boost marketing. If your e-commerce business does not have one, you might be in trouble in the long run.
It is no secret that e-commerce is more competitive than ever. With so many people trying to sell the same products, it can be challenging to stand out from the crowd. Fortunately, you can use some simple strategies to create a powerful marketing strategy for your website.
A successful e-commerce marketing strategy is one of the most important aspects of running an online business. If your marketing efforts are not working, then you will find that your conversion rates plummet. Read further to know the steps to create a powerful e-commerce marketing strategy and convert visitors into customers.
6 Steps in Creating a Powerful E-commerce Marketing Strategy
E-commerce marketing is more challenging than traditional advertising because it requires constant monitoring to ensure that you get the best returns on your investment of time and resources.
When it comes to e-commerce, the first thing that many business owners want to do is create a marketing strategy. It can be tricky without having experience in this area, but it does not have to be. Below are the steps that you should consider when creating your own e-commerce marketing strategy.
1. Create a Social Media Presence
Creating an e-commerce social media presence is crucial and should be the first step you take when creating your marketing strategy. It will allow you to engage with your target audience and attract potential customers.
Whether it is Facebook, Twitter, Pinterest, or Instagram – each platform has its respective benefits, so choose accordingly.
2. Optimize Your Website for Search Engines
Once you have created and optimized your e-commerce presence, it is time to focus on your website. If you already have a website that is fully functional and optimized for search engines – great job! You can skip this step as long as the traffic from social media sites is converting into sales. If not, then follow this step.
If you do not have a website or yours is not optimized for search engines yet, it is highly recommended to use Shopify as they offer free websites and are simple to use! Just select the “Online Store” package when creating an account, and you are ready to go.
Creating a solid e-commerce brand is essential for your business. If you are unsure what branding entails, the easiest way to think of it is by creating an image representing your company and what they do. It can be anything from logos to colors – essentially any visual aspect.
4. Narrow Your Niche
Narrowing your e-commerce niche will allow you to gain a stronger foothold in the industry. Instead of being an “online store,” you may specifically target one type of product, for example, clothing accessories or yoga mats— that would be considered narrowing your niche.
You can narrow it down based on the kind of customer you are targeting, specific product lines, or even by geographical location.
Your e-commerce store must have a strong target market to be successful. If you have issues narrowing down your niche, try out different options and see what works best for you. You can always change things up if you are not happy with the results.
5. Offer Exclusive Content to Customers
Giving your customers exclusive content is a great way to build customer loyalty and increase sales. It can be anything from blog posts, e-books, or even a monthly newsletter.
Many platforms allow you to create an account for free – whether it is MailChimp or Constant Contact, there is no need to hire a developer to create something from scratch.
You must give your customers exclusive content to build customer loyalty and trust, which will increase sales over time.
6. Track Your Results
Tracking your e-commerce results is crucial if you want to know where sales are coming from, which products or marketing strategies work best and how many people visited your website. Many different tools offer free trials and low monthly fees, so there is no need to break the bank.
You may use Google Analytics to track your e-commerce results. It is a great resource that gives you insights into where sales are coming from, how many visitors your website receives, and even information about what devices people use when visiting.
E-commerce marketing is a process, not an overnight success. These simple strategies are guaranteed to help your store increase sales over time, but it is up to you how quickly you implement them and see results. If you feel confused about where to start, book a call with me on my calendly: https://calendly.com/jayant-eproxim/linkedin.