10 Reasons Your Website Isn’t Selling: Tips on Closing the Loop

According to Baymard, shoppers abandon their carts because of delivery, pricing, and website performance issues. 49% of users ditch their carts due to high taxes and shipping costs, 24% because sites require account creation, and 19% because of too slow delivery. 

If you want to generate more revenue for your business, you must know how to close the loop. The first step is understanding closed-loop conversion. It occurs when someone completes an action on your website to purchase something from your site or buy into one of your promotions. 

People are always looking for new and innovative ways to make money, but many overlook one simple way: selling products. Whether you are a business owner or an individual, the internet offers amazing opportunities to sell your wares. However, if you wonder why your website is not selling, take a look at these ten reasons!

10 Reasons Your Website Isn’t Selling

Your website is not selling. If you find that people spend time on your site but never purchase, this post will help! Here are the ten reasons your website is not converting visitors into customers and ten tips to close the loop.

1. You do not have enough products

Your site might be lacking products for sale if it is just an informational blog or personal homepage with no product offerings at all. Make sure you have got something for everyone by adding everything from clothing to food to children’s toys. The more options presented, the higher chance of conversions.

2. No good call-to-action buttons

The purpose of every button on your page should be clear, so visitors know what they need to do. They are likely to leave your page if they cannot tell what you want them to do. Make sure buttons are big, easily visible, and brightly colored so that they stand out on the page.

“Add To Cart” or “Buy Now” buttons are perfect examples of a clear call-to-action.

3. Your website is hard to navigate

If potential customers cannot find what they are looking for on your site, they will leave in frustration. Navigation should be easy to follow and logically organized with clear labels and concise titles. The layout of each page should also be consistent, so people know where they are at all times.

A sitemap can help customers find their way around your website and are especially helpful for larger sites.

4. Poor design

If your website looks like it was designed in the 1990s, you will likely scare away potential customers. A modern and professional design will make your site look trustworthy and help visitors feel comfortable enough to stay and browse.

A well-designed website is critical for converting traffic into sales.

Make sure to use high-quality images and videos, and do not forget to proofread your page for spelling or grammar mistakes.

5. No social media links

A site without social media links is like a business without a phone number. It is essential to make it easy for customers to find you on their favorite social networks to stay connected and up-to-date on new products or sales.

Make sure your website includes icons linking to your social media pages, and include social media links in your email signature and other marketing materials.

6. No social proof

Social proof is a marketing tactic that uses third-party sources to show credibility and trustworthiness for a business. You can do this in many ways, including testimonials or reviews on your product pages, logos of famous brands you have worked with, endorsements from well-known figures (i.e., athletes endorsing athletic shoes), or media coverage.

Make sure you’re using all the social proof you can to increase confidence in your website and products.

7. You are not following up

One of the most common mistakes businesses make is not following up with potential customers after they have left their website. You can do this in several ways, such as automated emails thanking them for visiting and providing a link to a survey or sending an occasional email newsletter with new products and deals.

Make sure you follow up with every customer who visits your website to see if they need help or have any questions.

8. You are not tracking results

If you do not know what is working and what is not on your website, you will not improve your conversion rate. Use analytics software to track how many people are visiting your site, where they are coming from, how long they stay on each page, and what actions they take while there.

Make changes to your website based on the data you collect to see an improvement in your conversion rate.

9. You are not testing

A/B testing is a scientific way of testing two versions of a web page against each other to see which one performs better. You can do this by changing the text, images, or layout of a page and seeing which version gets more clicks, conversions, or sales.

Make sure you constantly test different pages on your website to see which ones work best.

10. You are not getting leads

If you do not have a way to capture email addresses from your website visitors, then you cannot market to them. Having an opt-in form on every page of your site is the best way to get qualified leads.

Make sure you have multiple ways for people interested in your products to sign up for your email list.


If you are having trouble converting traffic into sales, it may be because your website has one or more of these common mistakes. Make sure to follow the tips in this article to help you close the loop and start seeing results. If you’re still wondering how to get started, book a call with me on my calendly: https://calendly.com/jayant-eproxim/linkedin.

Sources available upon request.

Jayant Chaudhary

Jayant Chaudhary

Running a business is an uphill climb.

Sometimes you're on a smooth, easy path, other times you hit obstacles that hinder your progress. And just like successful rock climbers, you need the right tools and expertise to reach the summit.

That means setting your business up for success by being prepared of what's to come. By avoiding the mistakes other e-commerce businesses make, you can create better strategies, hire the right people, make the most out of your budget, and increase sales.

Want to learn more? Read the article as I share eight of the most common e-commerce mistakes businesses make and how to prevent them from happening in the first place.