According to BigCommerce, online stores with social media presence have 32% more sales than those that do not. In addition, MCM reported that around 47% of small to medium-sized businesses offering free shipping had increased their profits. These data show how these strategies are in increasing ROI with e-commerce.
The internet has made it easier than ever to shop. However, the ease of use often comes at a price. It is easier for shoppers to find high-quality products and compare prices from different vendors in one place. It means that e-commerce sites have a lot more competition than before.
E-commerce is an integral part of many businesses. With so much competition globally, it can be challenging to keep up with the latest trends and attract customers to your site. This article will discuss ten tips for increasing ROI with e-commerce by providing you with some helpful insights.
10 Tips for Increasing ROI with E-Commerce
ROI stands for Return on Investment. As the name suggests, ROI is a metric that measures how much money an organization generates from its investments in a given amount of time.
In e-commerce, ROI is the measure of profitability generated from online sales. Increasing your ROI with e-commerce can be difficult, but following these ten tips is possible!
1. Keep your website design and layout current
Your website is the first impression that customers have of your business. If it looks dated or sloppy, they will be less likely to trust you and more likely to go to one of your competitors. Make sure to keep your website design and layout current to reflect well on your business.
2. Optimize your website for search engines
One of the best ways to increase your ROI with e-commerce is to optimize your website for search engines. It means using keywords and phrases that people are likely to use when searching for products or services like yours.
If you can get your website ranked high in search engine results, you will see a significant increase in traffic and sales.
3. Provide exemplary customer service
When you are trying to increase your ROI with e-commerce, it is essential that customers feel treated well. It means responding quickly and accurately to any issues or concerns that they may have about their orders, deliveries, etc.
Providing this type of quality customer service will help to ensure that customers are happy with their experience and will be more likely to return in the future.
4. Use high-quality images
When selling products online, it is essential to use high-quality images so that potential customers can see what they are buying. If you do not have good-quality pictures of your products, customers will be less likely to purchase.
5. Offer a wide variety of payment options
When it comes to increasing your ROI with e-commerce, one of the best things you can do is offer a wide variety of payment options. It will make it easier for customers to buy products from your website, and they will be less likely to go elsewhere.
6. Offer free shipping
Free Shipping is another important factor in increasing your ROI with e-commerce because customers love the convenience of receiving their products without having to pay for them.
You can do this by either offering Free Shipping on all orders or adding a specific percentage that will be refunded for shipping costs on orders over a certain amount.
7. Keep your website loading time to a minimum
If your website takes too long to load, customers will be less likely to wait and more likely to go to one of your competitors. Make sure that you optimize your website to load quickly and smoothly.
8. Use a reliable e-commerce platform
Using a reliable e-commerce platform is vital when setting up an online store. It will ensure that your website runs smoothly and without any problems. There are many different platforms to choose from, so do your research before deciding which one is right for you.
9. Use social media to promote your products
Social media is a great way to promote your products and increase your ROI with e-commerce. By creating social media profiles for your business and posting regularly about your products, you can reach a wider audience and generate more sales.
10. Make it easy for customers to share your products
Lastly, you can increase your ROI with e-commerce by making it easier for potential customers to share the products they like. You can do this by including social media buttons on each product page so that people can easily share them with their contacts and networks.
If you are looking to increase your ROI with e-commerce, following the tips above will help you achieve this goal. By optimizing your website for search engines, providing good customer service, using high-quality images, and offering various payment options, you can make it easier for customers to buy products from your website. To get started, book a call with me on my calendly: https://calendly.com/jayant-eproxim/linkedin.
Sources available upon request.