Did you know that 98% of shoppers tend to not complete their purchase because of incorrect or incomplete content? In addition, they prefer to see content types such as specifications, reviews, and images. It only proves how crucial developing your product detail page is in attracting customers and making them proceed to purchase.
E-commerce is a competitive market. Ensure that your product detail page stands out from the rest. Many businesses focus on what their products look like online, but they forget about the copy that accompanies the images. The text should be informative and compelling to get people to buy your products.
You need to have a strong conversion rate to create a successful e-commerce business. If your product detail pages are not optimized for conversions, people will leave your site without spending money. This blog post will teach you how to create the perfect product detail page that will help increase your conversion rates.
5 Ways to Create A Perfect Product Detail Page
The product detail page is one of the essential pages on your e-commerce site. It is a place where you can sell your products to customers and convert them into paying customers! If you want to be successful, you must get this right.
1. Start by adding high-quality images of your product.
Your customers will want to see what they are buying, so make sure to add many high-quality images, which is essential for visually appealing products. If you can, try to show the product from different angles and in different situations. For example, if you sell a dress, maybe show it to someone walking down the street or in different lighting.
When deciding what images to add to your page, think about all customers’ questions and answer them with a picture. For example: does this product come in other colors? Is there another style available? Can I wear this during the day or at night?
2. Ensure that your product's appearance is consistent on all devices.
Your customers are shopping with their phones and tablets too, so it is vital to make sure the image looks good no matter what device they are using. If you cannot get a high-quality picture of your product in both portrait and landscape mode, try taking multiple images at different angles and cropping them to look good on both.
A consistent appearance is especially important for products with lots of detail or photographed from an angle (like jewelry). Make sure your product looks the same whether someone’s looking at it straight-on, slightly off-center, etc. And also, make sure that any text stays legible across devices!
There are lots of great e-commerce themes out there, but some are not responsive—so even though your product images might be high quality and consistent on desktop, they will not necessarily translate well to mobile.
3. Use clear, concise text to describe your product.
Your customers will not touch or try on your product, so you must use clear and concise text to describe it. Be sure to list all of the features and benefits of your product and highlight what makes it unique.
If you’re using bullet points, be sure to use action-oriented language. For example, instead of writing “uses advanced technology,” write something like “ultra-fast processor.”
If you can, try to include some customer reviews or quotes on your product detail page. It is a great way to show off what others are saying and build trust with potential customers.
4. Make sure your page is easy to navigate.
Your customers should be able to find what they are looking for on your product detail page without any trouble. It means using clear and concise headings, having an easy-to-use navigation bar, and listing all of the information that customers might need in a logical order.
It is also essential to include a search bar. It is frustrating when customers cannot find what they are looking for, so make sure your product detail page is easy enough that anyone who lands on it will scan the content and see what they want quickly.
Make sure to include a link back to the homepage in your navigation bar so customers can quickly get back where they came from if they need. People should buy what they want without hunting around for it, making this process as easy and streamlined as possible.
5. A link to your return policy on the product detail page.
Customers want to know what they are getting into before purchasing a new product, so make sure you include a clear and concise link back to your return policy. This information should also be accessible for customers to find if they need it—so do not bury it behind too many layers of menus and navigation.
If you are using a template or theme, make sure your return policy is easy to edit so you can update it as needed. Things change, policies might get updated, so make sure that your customers can always find the most current information on your website.
Make sure to list any restrictions on returns, so customers know what to expect. You might have a restocking fee or other requirements, so make sure your clear and transparent return policy.
Creating the perfect product detail page can be a lot of work, but it is worth the time and effort when your customers have all the details they need to make an informed purchasing decision. If you’re interested in making the most out of your e-commerce store, I can help you get started – book a call with me on my calendly: https://calendly.com/jayant-eproxim/linkedin.
Sources available upon request.