One of the largest membership organizations in North America wanted to sell their travel products online. They had negotiated rates for air, car, hotel, and vacation packages that positioned them very well in the travel market. However, their systems had grown over many years to support their current business and customers. They wanted to keep those systems in place while adding e-commerce capabilities.
We went over their business plans to identify where and how they could grow via e-commerce. We also identified all the current systems that their e-commerce platform would need to integrate with. Finally, we devised a customer acquisition strategy to extend their reach beyond their membership.
We implemented their platform on Magento. Over the implementation period, we connected with their CRM (Salesforce), HR (Peoplesoft), and Tax (Avalara) systems. To extend the e-commerce platform, we also provided a reporting system that membership organizations could subscribe to.
This E-Commerce platform has now grown in transaction volume and profitability every year. Facebook and Google Ad campaigns pull in targeted visitors, and the platform is optimized regularly to support the customer journey from first visit to one or more purchases.