Everything outside the org boundary.
You own the org, the configuration, the advisory, and the client. We build what connects it to the rest of the business — and we never compete for your Salesforce business.
Salesforce partners rarely lose deals on Salesforce. They lose them on the sentence that comes after: the ERP that has to stay in sync, the billing platform that owns invoicing, the legacy warehouse system with no API, the client's data quality across fifteen years of records. That work is adjacent to your practice, it is technically unlike it, and it is usually on the critical path.
- ▸Integration between Salesforce and ERP, finance, billing, commerce, logistics, and legacy systems
- ▸External APIs and services the org consumes or exposes
- ▸Middleware, event streaming, and message-based architecture
- ▸Data migration, deduplication, reconciliation, and ongoing synchronization
- ▸Off-platform automation and autonomous AI workers with audit trails
- ▸Architecture leadership across the whole system landscape
- ×Salesforce advisory, roadmap, or licensing conversations
- ×Org configuration, declarative build, or administration
- ×Bidding against you on Salesforce implementation work
- ×Pitching platform services to your clients, during or after an engagement
- ×Recruiting from your team — mutual non-solicit on Salesforce work, signed
- ×Holding the client relationship, at any point
What partners bring us
The five requests that arrive most often, and what we actually build in response.
“The ERP has to stay in sync”
Bidirectional synchronization between the org and the system of record for accounts, products, pricing, orders, and invoices. We handle field and schema mapping, conflict resolution, change-data-capture, deduplication, and reconciliation reporting — so a number in the org agrees with the same number in finance, and someone can prove it.
“There is no API for this system”
Custom middleware for platforms that were never designed to be integrated: SOAP services, flat-file and EDI exchanges, scheduled extracts, database-level integration, and screen-driven systems where nothing else exists. We build the layer that turns them into something the org can consume safely.
“It has to be real time”
Event-driven architecture using message brokers and streaming platforms, with schema design, ordering guarantees, idempotent processing, and back-pressure handling. Nightly batch becomes a stream of events that downstream systems react to as they arrive.
“The data will not migrate cleanly”
Migration engineering for legacy data: profiling, cleansing rules, deduplication and survivorship logic, staged loads with rollback, and validation reporting the client's team can sign off against. This is usually the work that decides whether a go-live date holds.
“The client wants this automated end to end”
Off-platform workflow automation and autonomous AI workers that run process-bound work continuously or on demand, with guardrails and audit trails. Quote to provision, order to cash, exception handling and reconciliation — the steps that currently depend on someone re-entering data between screens.
Three ways Salesforce partners use us.
Salesforce partners are one of several partner types we serve, and the arrangement is identical in each case: we take the layer between systems, you keep the platform practice and the client. An ERP implementation firm gets the same non-compete on ERP work that a Salesforce partner gets on Salesforce work.
The commitments do not vary by partner type, because the business model does not vary. Our pipeline depends on partners trusting us with their best accounts.